Brand Focus Choice

Published on 9 July 2025 at 11:30

Choosing the focus of the company, services, client segment -- 

this is a strategic pain that we as Earth beings are facing. 

 

Early-Stages of your Software Startup are full with decision making that would affect every next step -- 

 

in talking with potential customers, 

defining problems that they are dealing with daily, 

and building solutions that are covering this pain -- 

 

or even better -- reduce #IT completely. 

 

-- But what do we start with?! 

-- And how does it affects our own branding?

 

Cheers, Lilita @ IT StarBrand

 

#personalbrand #techbrand #techstartup