Witchy 🖤 Brand

The journey from the social work in the labor market, personal hardships, spiritual awakening, initiation & back to the 3D life.

Chapter 2.0

I was a creative girl leaving corporate world. 

Personal Branding topic was my way out.

If you feel the same urge to escape, I can guide you.

Foundation

Before this work, I spent seven years closely to tech industry -

 

  • recruiting IT candidates across Latvia & Baltic states,
  • leading outsourcing recruitment team,
  • mentoring careers, and
  • learning the startup industry from the outside observer role. 

Chapter 1.0

That chapter taught me how to see patterns in people — their strengths, their blind spots, their potential.

 

But it was only part of the story.

 

Where I was called a Personal Branding Witch 🖤

and took this naming in using for some time.

Transformation

2023–2025 became a deep personal transformation —

not only professionally, but internally.

 

Identity shifted. Priorities shifted. The work deepened.

The 1st Integration 

I combined strategic clarity with intuitive depth — helping self to build a personal brand that feel aligned, not constructed.

 

We can do the same for You.

Your Personal Brand

doesn't start with the thought of it.

It has a history of your imprint staying in the labor market. You can't delete people's previous perception of you. 

Only add to the existing.

The question is: What would you add?

Lilita Alute-Cīrule