Lilita Alute-CÄ«rule
The Witch -- who shows the role model
women & creators to move in the world authentically.
1. Personal Branding
2. Identity Transformation
3. Spiritual Guidance
In the Business World Previously known from:
* Software Developer Recruitment,
* Recruitment Team Leading,
* IT Career Mentoring.
In Latvia & Baltic States 🌊
Why?
From 2023 to 2025,
There was a Life's Transformation Process.
That shifted the perspective on
The Self, Connections, and Business:
* Truth Revealed in Harsh Lessons,
* Approach Became Authentic,
* Personal Branding Started to be Relevant
-- Deep & Dark Period --
Before Branding
I was working in a recruitment agency for years.
Was helping people to fit with jobs, teams, companies.
My speciality was IT vacancies,
and I was good in matching people.
However, in time there was a realization:
No recruitment can help a person,
who doesn't knows where they are going.
I switched to a career mentoring to deal with this problem.
Explore the social work in Latvia
1. Attended "Supervision Days" conference in 2022 with a topic:
"How to achieve your desired career goal?"
for students and mature specialists.
2. Prepared a lecture on the work interview topic for scholars in cooperation with "Tava Klase" in 2022.
3. Attended "RISEBA career days" conference in 2023
with career consulting topic for students.
Timing of the topic 01.04.45.
4. Through the time of IT career mentoring in 2024 prepared series of videos on job searching topics with past job colleague Ekaterina Dobrova.
History
In 2025 I started cooperation, and support of Orbit8 the Career Decision Making software app.
That helps young people to enter the labor market with less pressure and higher clarity on the career topic.
Join the app with my unique referal link.
And with that said went out of a career consultment with a peaceful mind, heart & spirit.
Through work in career mentoring, I understood:
Your Personal Branding
doesn't start with the thought of it.
It has a history of your imprint stayed in the labor market.
You can't delete people's previous perception on You.
Only add to existing
What would you add? Here is the question.
Transitioning Journey
The idea of personal branding services started in 2025 with another audience -- Software Startup Founders.
While that period I was gladly invited on the local podcast "Līderu Kodu Meklējot" or Leaders Code Searching to share my story of specialist to founder transitioning journey.
In time wished client segment became more clear with a focus on --
Woman, who are moving on their first creative business.
However, I continue to interract with the Startup Environment for future investment opportunities.
And time to time attend most liked startup networking events & conferences.
